Rishabh Verma is spearheading the marketing department at Biryani by Kilo, a product of Sky Gate Hospitality Pvt Ltd. and one of the leading food services and delivery category companies that prepares and delivers authentic biryani & kebabs. With 15 years of rich industry experience, he is an award-winning sales & marketing leader in creating and nurturing brands in food space.
He is a seasoned sales and FMCG food marketer with proven track record of creating value through brand building, category creation, new products and business models like Retail and D2C. Driven by opportunities to build and scale brands in highly challenging categories, Mr. Verma concentrates in innovatively building and transforming the marketing function/operations at Biryani by Kilo.
He strongly believes that “Necessity is the mother of invention” which has helped him to bring out the “innovator” out of the “marketer” every day. Mr. Verma is now shaping up the new paradigm in the emerging consumer tech landscape, leveraging deep understanding of consumers, brands and food category to deliver value and create platforms for new age GTM.
His last stint, prior to joining Biryani by Kilo, was with JK Foods (Dairy and Snacks), where he was responsible for steering the inventive pipeline in the marketing department. He launched 10 new products tapping emerging consumer needs and contributed 15% additional revenue in 1 yr. Under his leadership, 32-Year-old brand, Funflips got revamped, further establishing the brand as a leader in extruded snack space by strengthening its core value proposition with mix changeover. He has been associated with some of the reputed brands like Schmitten Luxury Chocolates and Godfrey Phillips India Ltd. in the past.
At BBK, Rishabh will be responsible for developing and executing ground-breaking marketing strategies in line with the organisation’s overall business plan. With his vast experience and expertise, Rishabh wishes to nurture his team and bring them up to speed in taking up challenging assignments in fast paced growth-oriented environment.
Rishabh has done his Executive Education Program from IIM Bangalore and MDP in Marketing Strategy from MICA, Ahmedabad. He has also completed his PGDM (Marketing) from Birla Institute of Management & Technology, Greater Noida.
Other than work, Rishabh has been a great foodie and interestingly his likes has got camouflaged with his professional life. He is a passionate marketeer and hence at the end of a hard day, you’re most likely to find him catching up on the latest developments in the marketing world.