Biraja Prasad Rout is the founder of Biggies Burger. Being an entrepreneur with a passion for global food, Biraja was appalled to see the sordid state of affairs especially in the Indian grilled burger segment. With global chains serving up fried burgers, he took it upon himself to provide customer with healthier, grilled burgers. With the country fed up with the taste of fried burgers, Biggies Burger came up with the grilled burgers.
Having over 6 years of experience in automation, Biraja aims to utilize his experience to standardize the systems and processes so as to build India’s very own QSR chain that revolves around standardization and SOPs. He observed that there was a demand for grilled burgers in the QSR market. Biraja started the first Biggies Burger unit at Electronic City, in the year 2011. The concept of grilled burgers was first introduced to the Indian consumers, and received widespread recognition. Additionally, there was a very great reception for grilled burgers, which has since gone on to become the core USP of Biggies Burger.
Having taken baby steps during the initial years to grasp a better understanding of the nuances of the QSRs, the brand has gradually made its mark among the populace. Perhaps the best testament to the success of the brand is the fact that post adopting the franchising route in 2016. BIGGIES BURGER is the largest homegrown grilled burger chain in India with the brand currently operating 120+ stores in 23 cities across 15 states.
Biraja has since undertaken constant innovations and product development, ensuring uniformity in quality and taste across all locations. Not only in burger making, Biraja is also striving to ease the burger store franchising process for those that want to explore the QSR business opportunities. Adding to it is that Biggies Burger has enabled its franchisees that come from varied backgrounds, comprising of government officials, army personnel, IT professionals etc. to become successful in QSR business.